Impact
Website design for Impact. Named #2 on Fast Company’s Most Innovative Film & TV Companies (2021)
Who is Impact?
Impact is an entertainment start-up with the ambition to change how the entertainment industry does business. They are a mission-driven company – their goal is to get new, fresh talent to the big screen.
The Challenge
Impact has two main offerings: creative development programs for writers and a digital networking product for entertainment professionals.
The main challenge of the site re-design was to guide different user groups to their respective goals on the site.
It was also important to establish differing, yet cohesive brand aesthetics for Impact’s different offerings.
Their digital product, the Network was about to launch, increasing site traffic by 10 fold, and they needed a fresh aesthetic to reflect their maturity in the tech and entertainment space. They desired a look that was more high-end and aspirational to legitimize them in the space.
My role: UI Designer | Web designer | Branding, Visual and Asset Designer
Tools: Figma, Adobe Illustrator and Photoshop, Squarespace
Timeline: 6 weeks
Industry: Entertainment/Tech
The Process
Gathered and analyzed competitor sites to visually situate Impact within the tech and entertainment space.
The Users
There were two primary use cases for the site based on two personas: writers and entertainment executives. It was important to direct them to their respective goals via design and branding.
Helen, Mid-Career Writer, 34 years old
Helen is a mid-career writer who lives in Boston. She has sold two pilots and is currently writing a feature comedy film. She has connections to the entertainment industry but needs a way to level up her craft and gain more insight into how the industry works. Impact’s Accelerator program would be the ideal way for her to develop and sell her next project.
Sandra, Executive Producer, 61 years old
Sandra is an entertainment industry veteran based in LA. She is an executive producer for Netflix but is having trouble sourcing new, fresh talent. She feels limited by the traditional way the entertainment industry does business - business cards and phone calls. She would love to find a new, groundbreaking project and needs new connections. The Impact Network would expand her access to talented writers and connect her to new development executives.
Site Designs
Homepage
Differentiate separate offerings on the homepage.
The Network and Development pages were the main objectives of Impact’s two main user groups.
The Network
ShowcasE Impact’s first digital product, The Network
Used elements from the app’s UI to brand this page and clearly differentiate it from Impact’s other offerings.
The colors, fonts, and asset direction are all inspired by Impact’s new digital product, the Network.
Development
ShowcasE opportunities for writers to develop their careers.
Utilized a streamlined, minimalist aesthetic that resembles the homepage to brand the Accelerator and development program for writers.
The Solution
A new, sharp, on-trend website that fits within the entertainment landscape and proves Impact is the leader in entertainment tech.